Let’s face it – transitioning to decarbonized solutions presents myriad challenges.
One of the most basic is how new technologies can compete commercially against market incumbents that have spent decades optimizing cost efficiencies and advocating for a policy structure that favors their incumbency. We have seen clean, renewable energy solutions out-compete fossil alternatives head-to-head once they have matured.
The challenge is establishing the scale and investment needed to achieve commercial competitiveness.
Environmental attribute markets are a potent tool in closing the gap and allowing new technologies to compete. AJW’s team has uniquely deep expertise in environmental markets going back to the SO2 and REC markets that started in the 1990s. We have worked on the legislation and regulations that create emission trading markets, optimized the market and investment signals in others, supported client efforts to ensure their ability to participate in markets, and helped manage investment decisions related to emission market revenues.