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Expertise

Industrial Decarbonization

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Navigate the Technology, Policy, and Markets Nexus

We help clients in the industrial sector:

  • Enhance novel technology visibility
  • Develop decarbonization strategies for industrials
  • Decode complex air permitting and air quality considerations, and
  • Increase the transparency of industry’s needs to policymakers and investors.

Global Fortune 500 and startup companies, regulators and legislators, state and federal agencies, NGOs and coalitions rely on AJW to analyze operational considerations like clean heat and transportation, carbon management, and even manufacturing siting considerations, among others. We evaluate market trends, incentives and funding for long-term strategic planning. We look through the regulatory lens to assess policy and market risk, ensure compliance, and consider local impacts.

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Widespread Industrial Decarbonization Faces Many Regulatory And Market Hurdles

To date, policy and regulatory pathways for industry have not been well-defined within, much less across, jurisdictions. Industrials need AJW’s unparalleled technical expertise to develop effective business and engagement strategies to support deployment, compliance, and financial goals.

Translating business and operational considerations to policymakers is one of our core strengths, demonstrated by our high success rate in securing well-structured incentives, programs, and regulatory support for our clients.

Novel Technologies

A complex suite of local, state, and federal regulations collectively work to drive down emissions. In recent years, many innovative technologies have come to market aiming to reduce industrial emissions. But, in many cases, policies developed decades ago may not recognize new or innovative technologies. Technologies may face barriers due to technical challenges, reliability and effectiveness concerns, and insufficient cost analyses that may not fully capture a clean technology’s benefits. New programs must maintain technology-neutrality to enable these technologies to advance.

AJW provides:

  • Intel to inform knowledge gaps
  • Advanced understanding of the regulatory process and insight on pragmatic next steps
  • Market and policy risk assessments
  • Strategy development
  • Targeted advocacy

Industrial Organizations

AJW also supports industrials navigating policy and market mazes to meet shareholder expectations, and voluntary or compulsory targets. Some examples of how we can help include:

  • Guidance for leveraging voluntary markets
  • Analysis of domestic and foreign market viability for “green premium” products
  • Strategies for current regulation and future regulation impacts
  • Assessment and implementation support of decarbonization and ESG strategies
  • Identification and analysis of incentives to support emissions reductions
  • Analysis and mapping of local impacts to help organizations tell their story before someone else does
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Regulatory Landscape & Engagement

Regulations, when effectively designed, can create demand signals for solutions that help users meet regulatory requirements. However, they can also stifle investments due to uncertainty, outdatedness, lack of transparency, and the significant time and resources required to comply.

In some situations, regulations that theoretically would help to advance a technology ultimately cause the technology to face headwinds that minimize competitiveness against existing solutions. We have extensive experience in Clean Air Act requirements, along with air permitting, market-based programs such as capandtrade, voluntary markets, clean energy standards, and more.

AJW supports our clients in understanding complex regulatory requirements and processes by providing:

  • Policy Insights – Analyses of political considerations, program intersections, critical gaps, ambiguity, technical feasibility, and enforceability
  • Engagement Strategies – Strategically crafted engagement and advocacy plans to address issues and propose solutions
  • Regulatory Analysis – Evaluation of proposed and adopted regulatory language on business operations, and suggestions to minimize impacts
  • Emissions Impacts – Spatial and data analyses to evaluate local impacts of technology options and implementation strategies

Clients served include:

  • Global Chemical Producer
  • Global Industrial Gas Producer
  • Fortune 500 Energy Supplier
  • Global Novel Cement Decarbonization Company
  • Global Solar Component Manufacturer
  • Multi-National EV Charging Company
  • Global Emissions Measurement Equipment Supplier
  • National Industry Trade Association
  • Non-Governmental Organizations
  • Carbon Sequestration Operator

Local Impacts Considerations

Over the past several years, federal, state, and local agencies have taken significant steps to ensure that regulatory and incentive programs directly benefit overburdened communities–those who have been most impacted by emissions and air pollution .

Individual program requirements for considering community benefits and environmental justice vary drastically. Some require additional public engagement, while others may mandate emissions controls beyond federal requirements. Additionally, the federal government has raised the bar on companies applying for federal funding, especially through the Inflation Reduction Act, by requiring the development of robust community benefits plans.

AJW guides our clients on how these programs impact their businesses, technology choices, and funding opportunities. We have helped identify opportunities to rapidly deploy new, clean technologies in disadvantaged communities. We are tracking the evolution of these programs, and community engagement best practices, which allows us to provide a wide range of services to our clients, including:

  • Local Impacts Assessments – Conduct spatial analyses to quantify project benefits in and for overburdened communities
  • Best Practices – Local engagement recommendations, including best practices to ensure genuine local participation
  • Policy Considerations – Provide insights on local interests and regulatory drivers for projects located near or impacting disadvantaged communities
  • Funding Identification & Grant Writing Support – Services to identify available funding, to expedite clean technology deployments and support for grant proposal development, including community benefits plans.

Clients served include:

  • Novel Technology Air Monitoring Company
  • Novel Cement Decarbonization Company
  • Global Chemical Decarbonization Company
  • Global Solar Components Company
  • Incumbent Energy Company
  • Methane Emissions Reduction Startup
  • Innovative Low-Carbon Fuel Company

Investments & Economics Considerations

Energy and environmental markets are changing rapidly. In the U.S. alone, the passage of the Bipartisan Infrastructure Law and the Inflation Reduction Act has propelled government and private sector action and catapulted deployment of new projects.

Grants, tax credits, and other market mechanisms like the EU or UK Emissions Trading Systems or the California Low Carbon Fuel Standard, can help technology developers overcome regulatory barriers by injecting funds into a project to de-risk investments and further support project economics.

AJW helps our clients analyze the landscape of funding opportunities to support pragmatic business decisions and engages with government to develop alternatives when needed.

Services to our clients include:

  • Assessment and optimization of available financial incentives and other opportunities across jurisdictions
  • Market analyses, impact projections, and market entry strategy development
  • Thought leadership, coalition building, and strategic communications
  • Direct engagement and advocacy with decisionmakers
  • Spatial and data analyses to evaluate funding opportunities

Clients served include:

  • Incumbent Pipeline Energy Company
  • Multinational Lime Decarbonization Company
  • Start Up Air Quality Monitoring Company
  • Multi-national Sustainable Aviation Fuel Supplier
  • Startup Chemical Decarbonization Company
  • Industry Trade Associations
  • Startup Critical Minerals Recycling Company
  • Innovative Battery Recycling Company
  • National EV Charging Company
  • Maritime Decarbonization Company
  • Multi-national Power Management Company

Our Services

  • Campaign Development
  • Community Benefits Plans
  • Decarbonization and ESG Strategy
  • Grant Writing
  • Incentive Identification and Analysis
  • Investment Risk Evaluation
  • Legislative, Executive, and Regulatory Advocacy
  • Local Impacts Analysis
  • Market Intelligence
  • Policy and Regulatory Analysis
  • Policy Design
  • Spatial Analysis

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