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Announcing AJW’s new collaboration with PROTOSTAR – a strategic brand and performance marketing, public relations, sales enablement, and government engagement firm.


We are delighted to partner with PROTOSTAR, a company that shares our commitment to driving innovation and addressing global challenges through strategic collaboration,” said Chris Hessler, AJW’s Founding Partner. “Our combined expertise in government engagement, business strategy, and decarbonization solutions will empower PROTOSTAR’s customers to navigate complex policy landscapes and market barriers to promote the adoption of breakthrough technologies.

This collaboration will enable PROTOSTAR to provide expanded government engagement, incentive optimization, and environmental market access to its customers, further enhancing its commitment to driving meaningful change and fostering innovation. By joining forces with AJW, PROTOSTAR will empower its clients to navigate complex policy and regulatory environments, access government funding, create compelling narratives for ESG investors, and, in short, accelerate their potential for success.


By harnessing the power of advanced analytical and generative AI, PROTOSTAR revolutionizes its service offering.

  • Analytical AI, with its precise data-driven insights, serves as a powerful tool for comprehensive market and competitive analyses. It sifts through vast amounts of data to identify patterns and trends that may not be immediately apparent to human analysts. PROTOSTAR then translates this complex data and insights into actionable intelligence.
  • Generative AI fosters innovation and agility. It aids in rapid conceptualizing, allowing the firm to generate a multitude of strategies and ideas in a fraction of the time it would take traditionally. This iterative process helps in exploring a broad spectrum of solutions, optimizing the chances of identifying the most effective and efficient ones.

PROTOSTAR’s AI capabilities allow the firm to create highly personalized strategies that closely mirror each client’s unique needs, objectives, and business environment. This commitment to understanding and addressing client-specific goals enables the company to deliver insightful, forward-thinking strategies that foster sustainable business growth and success. Leveraging the potency of AI, PROTOSTAR delivers tangible, measurable results that drive progress and champion positive change.


PROTOSTAR is dedicated to accelerating the world’s transition to a low-carbon economy and a more sustainable future,” said Daniel Alvarez, Founder and CEO. “By joining forces with innovators and entrepreneurs – along with local communities and governments – we will catalyze the adoption of transformative solutions to tackle the world’s most urgent challenges.

A Successful History

Daniel has worked closely with various Idealab portfolio companies alongside Bill Gross, Idealab’s Founder and Chairman, who noted how Daniel brings together talented teams to execute complex initiatives to generate real, impactful results. Bill is convinced that Daniel’s new endeavor will be a singular success.


Idealab was founded to develop groundbreaking technology solutions that can solve big problems facing the world,” said Bill. “In a similar spirit, Daniel has created PROTOSTAR to leverage both technology and his own unique industry expertise to support entrepreneurs who are committed to solving major challenges and, in doing so, help create a sustainable future.


For more information about PROTOSTAR and its services, please visit the company’s website at or contact [email protected].